Our third article is about to be published in TV Bay Magainze (www.tv-bay.com)

In this issue, I conclude our three part series on developing a web strategy. In previous issues we looked at how to plan a campaign, and how to go about building your website. In this article, I show you how to analyse if your website is working correctly. Starting with SEO, I show you how to judge if your campaign is working effectively. I then give an overview on how to use Google’s free traffic monitoring tool, Google Analytics, to track visits to your site. 

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To view previous articles, you can use the TV Bay’s interactive 3D viewer on the above link too.

We are always happy to hear feedback from readers, please leave your comments below.

Ben