No-one wants to put their photo on their website. To be quite honest, I don’t. I’d rather present a little blurb about myself and leave the photo off our about us page.

So why do I have one there?

Putting a photo on your site establishes rapport and trust. When you meet someone face to face, have a chat, and hand over your brochure you’ve had a chance to build up the start of a relationship. Online, you are simply handing over the brochure. Without presenting some personal information along with a photograph, they have no reason to trust you.

Make it personal, win trust.

Ben