TV Bay Article 4

 In our 4th Article, we look at how Google Adwords Campaigns can compliment your Search Engine Optimisation. 

Here's an except:

 The complimentary way of getting Adwords and SEO to work together:

1. Plan to start your Google Adwords campaign a month before your SEO campaign.

2. The data you get during this month will inform how you focus your SEO campaign:

1. 1. Your highest converting keywords become the keywords you focus on for SEO.

   2. Your best headlines become page titles and headings.

   3. Your best body text becomes your META description tag (a bit of code that describes your page to search engine robots and other websites). Whilst META descriptions no longer have much bearing on Google, they are often used when other sites link to you. By using text you know works in your META description tag, you ensure a better quality of traffic from these links.

3. Geographic results will give you a good idea of how popular your website is in specific regions. Use this data to focus local SEO on the regions where you are selling well.   

 

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