E-mail marketing campaigns to a subscriber list are one of the most effective methods of direct marketing. The keys to a successful campaign are:

• Permission – you have to allow recipients to opt in, and reward them for doing so (e.g. sign up for 10 tips on how to keep your lawn greener)
• Value – your e-mail messages must contain valuable content that will help your recipient

Based on these principles, 

There is a big distinction between a persmission based e-mail marketing campaign and SPAM. Spam is unsolicited – like junk mail. Permission marketing is when you walk into the BMW showroom and the salesman offers to send you a brochure – you are keen to buy the car, and look forward to receiving their package through the post.

Our Approach

The first step is to work out the goals of the campaign. E-mail campaigns are well suited to generating sales, and extremely well suited to selling informational products. We then build the technology to manage your campaign, which we can either run for you, or instruct you on how to operate yourselves.

Example: Joan sells a book on gardening through her website. She offers "Sign up to our newsletter and receive your free guide: 10 tips to keep your lawn greener". The user signs up, and receives a free guide. Joan now has permission to contact the recipient in future. She sends out a series of 10 e-mails over 10 weeks, each time with a useful passage from her book, and a link to buy a copy. Joan figures that if they haven’t bought after 10 contacts they are unlikely to buy this particular product, but keeps them subscribed to her blog, with a weekly e-mail update.

We use technology that allows you to:

• Send out e-mails to thousands of recipients simultaneously
• Manage different user groups
• Add a feature to sign up to a subscriber list to your website
• Allow users to unsubscribe
• Make sure e-mails are formatted not to trigger spam filters
• Allow you to manage the entire campaign yourself
• Generate detailed reports to show the percentage of e-mails received, and the percentage acted upon.
• Using Analytics software track subscribers from the point they click an e-mail link to the point of purchase. 

Contact Ben Kelly on 0845 543 9985 / ben@alphawavemedia.co.uk to find out how we can help build a website that works for your business.