Google Adwords allow you to selling your products online instantly to an audience of millions. Provided you have a website setup with a well presented product Google Ads can bring you instant traffic. These ads are the sponsored listings that sit above and to the right of standard search engine results.
Our Approach
Ben Kelly is a Google Adwords Qualified Individual, making him one of few professional Adwords experts in the UK. To see our Professional Status on the Google Adwords site, click here.
We start by conducting a full marketing evaluation to work out which products and services are best suited for online marketing. For each product we work out keywords your customers are likely to enter when they have buying intent. We then perform a detailed analysis on each keyword to work out a suitable budget that will result in a positive ROI.
Once we have established which keywords and products work, we set about writing the text for each Ad. We group keywords into themes, and write Ad text that relates to your keywords. For each Ad, we write two-versions that are set to rotate evenly. By monitoring the results of both ads we work out which ad text style results in the best click-through-rate. With this information we drop the worst performing ad, and write a new one. We continue split testing recursively until we are confident it cannot be optimised further.
For all campaigns, we setup a conversion tracking system, so that we can follow clicks from the Google results pages to payment completion on your website. This allows us to work out how customers interact with your site, when they drop out, and the conversion percentage of each page. By tracking these statistics, we can make recommendations on how to improve site content.
Our work is an ongoing process. Each month we optimise keywords, ad content, and landing pages to ensure you get a progressively better ROI. This work is combined with detailed reports with explanations allowing you to clearly understand how your campaign is performing.
As one of few Google Adwords Qualified Individuals in the UK, we are ideally placed to help you. Contact Ben kelly on ben@alphawavemedia.co.uk, or call us on 0845 543 9985 for a no-obligation analysis of your campaign and a proposal on how we can help you.
Alpha Wave Media is accredited as a Google Awords Qualified Individual. You can see our profile on Google here: https://adwords.google.com/professionals/profile/org?id=04334385762241966935&hl=en_GB
Pricing
Our prices are as follows and additional setup charges may apply depending on the number of products/services you wish to advertise.
| Existing Adwords Customer | New Adwords Customer | |
| Setup Cost | from £250 | from £500 |
| Ongoing Management Charge | 15% of total spend, minimum £100/month | 15% of total spend, minimum £100/month |
Case Study
Xpress Repair started off running a Google Ads campaign in house. After a couple of months, they asked us to take over running the campaign to see if we could improve the Click Through Rate (CTR) of the ads. Within the first week, we increased CTR by more than 1000%, and Xpress Repair are also getting higher quality leads.
As one of few Google Adwords Qualified Individuals in the UK, we are ideally placed to help you. Contact Ben kelly on ben@alphawavemedia.co.uk, or call us on 0845 543 9985 for a no-obligation analysis of your campaign and a proposal on how we can help you.
