Building a website is not enough. It needs to be found. Search Engine Optimisation (SEO) is the practice of promoting your website online, in order to become highly placed in the search engine results, for the words your potential customers are searching for. The internet is a competitive market, and successful businesses understand that a good SEO campaign is necessary to attract high quality customers in volume. If you sell golf clubs, an SEO campaign will aim to get you highly ranked for the following terms:

• buy golf clubs
• buy cheap golf clubs
• buy ladies golf clubs
• golf clubs to buy
• golf set

Beyond that, your SEO campaign will focus on niche markets where it’s easier to beat the competition. So, if you sell a comprehensive range of golf clubs, your campaign would also be optimised for:

• buy left handed golf clubs
• buy junior golf clubs
• how to buy golf clubs
• callaway/mizuno/titleist golf clubs

A successful campaign will get you on the first two pages of Google for the above terms, and will balance high quantity of traffic (the first set of terms), with easier to compete with niche markets (the second set) to maximise your chances of success.

Our Approach

We start by reviewing your site, and looking at how effective your current SEO is. We look at your competition, and rankings in the Search Engine Results Pages (SERPS). We work out whether the technologies used in your site are helping or hindering the search engine spiders from finding your site content. We end up with a detailed audit of what needs to be improved on your site. Alongside this we perform keyword research, to work out which keywords will be most profitable to you (as per the golf example above).

Following on from this, we embark on a link building campaign to bring traffic and high quality inbound links to your site. Your rank in the SERPS is a function of the keywords in your site, and the importance of your site. Importance is judged on the basis that the more sites that link to you, the more important you are likely to be. As well as this we:

• Write new copy for your website.
• Manage directory submissions and some paid listings.
• Build reciprocal links, and check to make sure they are in place.

We carefully analyse the performance of each page, to ensure that customers are following calls to action and completing goals. We provide this analysis in a detailed monthly report, so that you have a precise overview of the progression of your campaign.

Case Study: Square One Financial Planning

Square One previously invested heavily in SEO for very little return, and decided to keep their budget low. Aiming SEO around their key speciality, inheritance tax, as well as promoting a job vacancies has helped Square One generate several good sales, giving them an excellent return on investment. Additionally, but attracting potential staff diretly, they have saved thousands of pounds in recruitment fees.

Ben has been brilliant at helping our SEO. After two false starts with companies whose only interest was in making profits for themselves, Ben has taken the time to understand our business, then come up with great strategies to win us business. In the past our leads were randomly scattered and lots of money was wasted on getting us leads that we could never service. Of course our SEO guys thought that was a result but we made no money. Whatever Ben has done has cut our bill in half and the leads are local, relevant and profitable. Highly recommended.

Contact Ben Kelly on 0845 543 9985 / ben@alphawavemedia.co.uk to find out how we can get your website visible.