Every business can benefit from a good website. Your website is the backbone of your online marketing campaign, and it’s essential you get it right. You need a good website if you want to:

• Promote your business, products or services online
• Sell and take payments online, 24/7, to a world-wide audience
• Save cost product support (having your customers resolve problems in an automated online system is the cheapst product support possible) 
• Keep existing customers up to date with new products or services
• Cross sell relevant products automatically during every sale
• Form a good impression in potential customers’ minds

However, get it wrong and you can:

• Drive prospects away 
• Upset existing customers
• Form a negative impression in potential customers’ minds

Getting a website right requires knowledge and skill in:

• Design
• Copywriting
• Usability
• Search Engine Optimisation

Our Approach

We start by helping you define clear goals for your online marketing strategy. We then compare these goals to your current site and work out if it’s better to improve what’s there or start afresh. Should we need to start afresh, or build a new site from scratch, we will then prepare a detailed proposal which will outline how to give you a site that will meet your goals. Website features are only suggested where there is a clear benefit to you.

Example: If you only update your site twice yearly, we would not recommend a Content Management System (CMS), with an administration panel. However, should you need to manage an online shop, and update your site frequently, a CMS will recoup the extra development cost quickly and save dramatically down the line. 

Having established what approach is suited to you, we prepare a detailed proposal and quote. We then work closely with you to develop a design that works well online and complements existing marketing material. We then set about building your site and keep you update at every step along the way. Once the site is ready, we can host it for you, or make the site live with your existing host. We are then able to help you get the most out of your site, and offer long term dependable support.

Case Study: CTJ Education

CTJ wanted to replace a tired design with something fresh that would engage with their young student target audience. We established that updates would be infrequent, and that a bold, trendy design would be helpful in appealing to the target audience. The site has been built with an ability to easily add different language versions in future, and the standards compliant HTML code is quick to update when needed.

 From the initial meeting Ben has been fantastic.  We are total computer ignorants but Ben has been very patient with us from start to finish, through good times and bad. We now have a fantastic website which is achieving unbelievable results – our previous site didn’t even get looked at – Ben has produced exactly what we needed which is a miracle considering we didn’t really know what we wanted or even how to describe what we needed.  He gave us a time scale and produced the finished article within that time.A truely professional company which I have no hesitation in recommending to anyone. He even worked on last minute alterations whilst he was on holiday – Who could ask for more?

Christine Harmer, Managing Director – CTJ Education Ltd

 

Contact Ben Kelly on 0845 543 9985 / ben@alphawavemedia.co.uk to find out how we can help build a website that works for your business.