Analysis

Our third article is about to be published in TV Bay Magainze (www.tv-bay.com)

Do you track where your leads come from?

Tracking the effectiveness of your marketing campaigns is vital to making them work. Until you know which approach works best, you won't know how to adapt and evolve your marketing properly. Find out from your leads by asking them, or better still, by sending them to your organisation via a filter of some kind:

Google Analytics is an awesomely powerful tool. In this very brief guide, I'll explain why you should have it, and then show you how to get it up and running (it really is simple).