Blogging

 Not blogging at all. Or blogging infrequently. I rarely advise website owners I don't know well to start a blog. A good blog is a rare thing, but a blog doesn't always have to be good (as in well written) to be effective. At the very least it lets people know you and your business is active.

Until you stop.

Some good advice I had today was never to blog more than two or three times a week. Why? When your blog becomes popular, it can take a few days for the posts to filter down through the various content-sharing sites (such as technorati, digg or slashdot). If you keep posting new content every day, the people coming to your site front page looking for content from 3 days ago will have a much harder time getting to where they want to be.

SEO people will tell you that writing comments in blogs and getting link backs is an excellent strategy. What you should do, is go along, write something semi-relevant, and plug your website. Guaranteed traffic, links back, and page-rank-increases will follow! Even without understanding what that means, it sounds authoritive, and it sounds convincing.

But it's all complete nonsense.