Customer Service

No-one wants to put their photo on their website. To be quite honest, I don't. I'd rather present a little blurb about myself and leave the photo off our about us page. So why do I have one there? Putting a photo on your site establishes rapport and trust. When you meet someone face to face, have a chat, and hand over your brochure you've had a chance to build up the start of a relationship. Online, you are simply handing over the brochure. Without presenting some personal information along with a photograph, they have no reason to trust you. Make it personal, win trust. Ben

There are two methods to get and retain customers. In this post, I'm going to look at how Credit Experian attract and retain customers, and then I'll look at Highrise HQ.

Any business wants to sell its services or products to the highest number of potential clients, don't they? We all want to find a global audience for what we do, and have as many satisfied (and paying customers) as is physically possible, don't we? After all, isn't that the way to make it big?