E-mail Marketing

8 minutes. That's the time I have left to write this before it becomes tomorrow. But I intend on getting this post done today.

 Below your e-mail signature, put in a link to your newest promotion, a hot selling item, your blog, a brief endorsement or testimonial. Keep it short. Keep it unobtrusive. But do it.

Ben

 This is something you can sort out right now, it's simple, and it's free. Put your website URL in your e-mail signature. It's so easy to overlook! Hmm. A very short post. But then it's really that simple.

Go do it!

Ben

I received some spam today. It said:

"Your first aid certificate expires next month, would you to book a course to renew it?"

Three years ago I did a first aid course, and got a "3 year" certificate. I filled in a form to get my printed certificate sent to me, and must have given them my e-mail address. I'm pretty sure I did not opt-in to any communications, I never do. I'm pretty sure I didn't forget to opt out either, as I have hawk-eyes for finding those little boxes.

So they have, without my permission, sent me spam.

Permission marketing is not enough.

(Actually, it might help to explain briefly what permission marketing is, before I go and dismiss it. Permission Marketing is getting your prospective customers to sign up to your advertising voluntarily. Seth Godin has written an excellent book on it).