September
9
User-Friendly SEO
By eszter [edit_node]
Over the next few weeks,we will publish a series of posts on the theory and practice of good copywriting. Our first post today will deal with the theoretical importance of readability, our second and third articles will explore many practical issues to keep in mind about good copy. The last post will address the eternal dilemma of SEO and online marketing – how to optimise websites for humans and search engines at the same time.
Read more...June
30
Split Testing
By Ben Kelly [edit_node]
Split testing is an essential part of a long term online marketing campaign. The idea is simple - by sending visitors to your website to one of two versions, you can test response rates by tweaking one element at a time.
Read more...April
13
Speed Matters
By Ben Kelly [edit_node]
Whilst we have known this for a while, on Friday Google officially announced that site speed is a factor in how websites are ranked.
Read more...February
3
Hosting and SEO
By Ben Kelly [edit_node]
Your choice of web host has an affect on your Search Engine Optimisation (SEO) campaign. This post looks at what factors matter for SEO when you choose a host, and how you can use this information to find a host that's right for you.
Why does hosting matter?
Search engines look at a number of factors when they rank websites, and these are aimed at making sure:
Read more...October
7
TV Bay - Article 3
By Ben Kelly [edit_node]
Our third article is about to be published in TV Bay Magainze (www.tv-bay.com)
Read more...September
22
Use directories
By Ben Kelly [edit_node]
Inbound links are good. Google sees them, and ranks your site higher, the more inbound links it finds to your site. Some links are better than others. A link from a site that Google ranks highly, will be seen as more important than a link from a site that Google gives a low rank to.
Directories rank high.
They offer free links to your website.
Read more...Posted in: SEO 0 comments
September
10
Alt Tags On Your Images
By Ben Kelly [edit_node]
Search engines look for descriptive words throughout your site. They place emphasis on words in certain areas. One of the most important are "alt" tags for your images.
An "alt" tag is simply an alternative text message, that you would display should the image not be required - for example in a text based browser or on a mobile phone.
Read more...August
13
Google Trends
By Ben Kelly [edit_node]
Ever wondered about how many people are searching for your offering online? Is it an increasing or decreasing market? Should you be focused on the same keywords now as you were six months ago?
Try this: Google Trends http://www.google.com/trends
Ben
Read more...August
6
Google for local business owners
By Ben Kelly [edit_node]
If you haven't done it yet, get yourself added to Google Local Businesses. It takes five minutes, it's free, and it will help your search engine optimisation massively - (after all these results are placed very high on the google results page).
Find out more here: http://www.google.com/local/add/businessCenter?gl=GB&hl=en-US
Just one note of caution.
Don't try and do it in Google Chrome. Google's software doesn't seem to do a very good job of running Google's website. Hmm...
Read more...Posted in: SEO 0 comments
July
2
Tracking it
By Ben Kelly [edit_node]
Do you track where your leads come from?
Tracking the effectiveness of your marketing campaigns is vital to making them work. Until you know which approach works best, you won't know how to adapt and evolve your marketing properly. Find out from your leads by asking them, or better still, by sending them to your organisation via a filter of some kind:
Read more...- 1 of 2
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