8 seconds. This, as it happens, the name of a company who offer a very novel e-mail marketing tool. They split your e-mail marketing into a number of groups, let’s say four. Input your database of e-mail names, and the cunning software will simultaneously e-mail all four out, tracking the response. When it works out which one gets the best response, in terms of how many times it is opened, and how frequent the click through is to your site, it will pick that as the "winner", and send that winning mail to the remainder of the recipients.

 

It needs to be seen in action to demonstrate how powerful it is. Find out more about them here: www.8seconds.net.

 

On top of that, the company is run by genuinely nice people.

 

Ben