September29
By: Ben Kelly
I was asked today, "What’s the number one thing you look for in a website?".
Instant answer: "The text. I don’t want to notice the design. In fact, if I notice the design it probably isn’t doing its job. The design should serve the text. Like with a screenplay – you can make a good script into a bad film, but you can’t make a bad script into a good film."
Text is everything online.
Ben
Posted in: Copywriting, Text
Here’s a quick exerice to help you focus your website. After every sentence, item, image or gadget, ask yourself the question "so what?"
It’s so easy to keep adding to your site, or writing more content because you think it’s what’s needed. What really matters is making sure that what’s on your site is having an impact. If it isn’t, then so what?
Ben
Posted in: Copywriting, Design, Text
