Don’t have your picture on your website? No information about yourself?
Your customers are more likely to engage if you put some personal information about yourself on your website. This is true whether you are offering one on one services, or selling to a mass audience.
People don’t come to websites trusting you in the same way they will when they walk into a shop. Showing who you are and telling people about you engenders trust.
Ben
Posted in: Copywriting, Marketing
If you’re selling something online, especially a service, is it a good idea to put your prices on your website? Surely it makes sense to skip over the information – after all, that way people have to get in touch to find out don’t they? And once they’ve made that first call, it’s all the more easy to entice them in. Isn’t it?
No.
Hiding information drives people away. Even if you’re still getting a decent number of leads and sales from your site, not showing basic information about the cost of your service or product will put people off. People are strapped for time. If you make it harder for them to get to the information they want, they’ll go somewhere else.
Ben
Posted in: Marketing